PEKO PEKO
Roulette Brief - We were given a starting statement at random and mine was 'say it like it is'. I chose to identify how the growth of the sushi industry has led to overfishing and unstable ecosystems.
Solution - Peko Peko, which is a plant-based sushi brand that offers a delicious, more sustainable alternative to traditional sushi, a strong strategy and eye-catching visuals.
