LIBERTY STREET
BrandOpus Hatch 2023 Brief - Create a forward-looking spirit brand deeply connected to the place it comes from.
Solution - Liberty Street, a vodka brand inspired by the drag queens of New York City. The brand embodies the spirit of self-expression and fearlessness that the LGBTQIA+ community brings to the world.
Logo Inspiration and Intial Sketches
Research of the Drag Scene in New York
Vector creation in Adobe Illustrator
LGBTQIA+ community research
Screen-printing (3 layers of colour)
Screen-printing (with halftone detail layer)
