HELLOFRESH KIDS
Brief: Interbrand 2022
Iconic Moves - identify and demonstrate what a potential iconic move could look and feel like for HelloFresh. Find a current challenge which is halting growth for the company and address it.
Solution: HelloFresh Kids
HelloFresh Kids introduces children to the joys of cooking and healthy eating, while also making mealtime a fun and interactive experience. This iconic move positively impacts the brand by broadening its customer base and enhancing its range of customer experiences.
I collaborated on this project with my coursemate, Harry Pain, to deliver and communicate a cohesive visual language for this brand.
